The Story

The Story Behind LEBASQ

LEBASQ was born from a simple belief: the clothes you wear every day should be the best you own. Not the flashiest, not the trendiest, but the best—in quality, in comfort, and in conscience.

The Beginning

It started with frustration. Frustration with t-shirts that lost their shape after a few washes. Frustration with fast fashion's empty promises. Frustration with having to choose between quality and affordability, between style and sustainability, between finding the right fit and settling for what's available.

As someone who struggled to find t-shirts that were long enough, the founder of LEBASQ knew firsthand the challenge of finding basics that actually fit. Too many brands offered one-size-fits-all solutions that didn't fit anyone perfectly. Too many prioritized trends over timelessness, quantity over quality.

We asked ourselves: why can't basics be better? Why should you have to compromise on the fundamentals of your wardrobe? And most importantly, why isn't anyone making t-shirts that actually last?

So we decided to do it ourselves.

Our Mission

At LEBASQ, our mission is straightforward: to create the world's best basic garments—pieces that combine premium quality, timeless design, environmental responsibility, and inclusive fit options.

We believe that:

  • Quality matters. Your basics should last years, not months. They should get better with age, not fall apart. Every stitch, every seam, every detail should be built to endure.
  • Comfort is non-negotiable. If you're not comfortable, nothing else matters. Premium materials like GOTS certified organic cotton, sustainable bamboo, and Lyocell make all the difference between a t-shirt you tolerate and one you love.
  • Sustainability is essential. Fashion shouldn't cost the earth. We're committed to materials and practices that respect our planet—from organic farming to closed-loop production processes.
  • Fit is personal. Not everyone is the same height or build. That's why we offer multiple fits, including long fit options (5-6cm longer) specifically designed for taller individuals or those who prefer more coverage.
  • Transparency builds trust. You deserve to know where your clothes come from, how they're made, and who makes them. We're honest about our materials, our processes, and our impact.

Our Core Values

Quality Over Quantity

We don't chase trends or release new collections every season. Instead, we focus on perfecting timeless essentials that you'll reach for again and again. Every product we create is designed to be worn for years, not discarded after a few months.

We use premium materials that feel exceptional from the first wear and get better over time:

  • GOTS Certified Organic Cotton: The gold standard in organic textiles, grown without toxic pesticides and processed without harmful chemicals
  • Sustainable Bamboo: Naturally soft, anti-bacterial, and moisture-wicking, grown without pesticides
  • Lyocell (Tencel™): Produced from sustainably sourced wood pulp in a closed-loop process that recycles 99% of water and solvents
  • Premium Cotton Blends: Combed, pre-shrunk cotton with elastane for comfort and shape retention

Our construction standards are uncompromising: 180-200 GSM fabric weight, pre-shrunk materials, reinforced stitching, and attention to every detail that makes the difference between a t-shirt that lasts one season and one that lasts five years.

Sustainability as Standard

Sustainability isn't a marketing buzzword for us—it's how we operate. We're committed to:

  • Certified Organic Materials: GOTS certified organic cotton ensures the highest environmental and social standards throughout the supply chain
  • Sustainable Alternatives: Bamboo that grows rapidly without chemicals, Lyocell produced in closed-loop processes that minimize environmental impact
  • Ethical Production: Fair wages and safe working conditions in Portugal and Bangladesh, with regular audits and long-term partnerships
  • Longevity First: Creating garments that last reduces waste more effectively than any recycling program. One t-shirt lasting 5 years beats 5 t-shirts lasting 1 year each.
  • Minimal Packaging: Simple, recyclable packaging without unnecessary waste
  • Transparency: Honest about our materials, processes, and ongoing journey toward greater sustainability

Inclusive Design

Bodies come in all shapes and sizes, and so should clothing. We recognized that many people—especially taller individuals—struggle to find basics that fit properly. That's why inclusive fit is central to everything we do:

  • Long Fit Options: Extra length (5-6cm longer than standard) for taller individuals, those with longer torsos, or anyone who prefers more coverage. No more t-shirts that ride up or feel too short.
  • Classic Fit Options: Traditional proportions that work for most body types, with a comfortable regular fit that's neither too tight nor too loose.
  • Multiple Necklines: V-neck and crew neck options to suit different preferences, face shapes, and occasions.
  • Comprehensive Sizing: A range that accommodates different builds and body types.

We believe everyone deserves basics that fit properly and feel great. Your height shouldn't limit your options.

Fair Production

The people who make our clothes deserve respect, fair wages, and safe working conditions. We partner with manufacturers in Portugal and Bangladesh who share our values and meet rigorous ethical standards.

The LEBASQ Difference

Materials That Matter

Every fabric we use is chosen for a reason. We don't compromise on quality, and we don't use materials that harm the environment or the people who work with them.

Our GOTS certified organic cotton is grown without toxic pesticides, processed without harmful chemicals, and produced with fair labor practices. Our bamboo is sustainably harvested and naturally anti-bacterial. Our Lyocell is produced in a closed-loop process that's gentle on the planet.

Construction That Lasts

The difference between a t-shirt that lasts one season and one that lasts five years often comes down to construction details:

  • Pre-shrunk fabrics that maintain their size and shape
  • Reinforced shoulder seams and necklines that don't stretch out
  • Double-stitched hems for durability
  • Tagless designs or woven labels for all-day comfort
  • Proper GSM weight (180-200) for substance without heaviness

Fit That Works

We offer multiple fit options because we know one size doesn't fit all:

  • Long Fit: 5-6cm longer than standard, perfect for taller individuals (typically 185cm/6'1" and above) or anyone who prefers extra coverage
  • Classic Fit: Traditional proportions that work for most body types
  • Oversized Fit: Contemporary, relaxed silhouette for modern styling

Each fit is carefully designed and tested to ensure it works for its intended purpose.

Our Commitment to You

When you choose LEBASQ, you're not just buying a t-shirt. You're investing in:

  • Quality that lasts: Garments designed to be worn for years, with construction and materials that improve with age
  • Comfort you can feel: Premium materials that feel exceptional from the first wear
  • Fit that works: Options designed for different body types, including long fit for taller individuals
  • Values you can support: Sustainable materials, ethical production, and transparent practices
  • Transparency you can trust: Honest about what we make, how we make it, and where we're still improving

We stand behind every product we create. If something doesn't meet your expectations, we want to know about it.

Looking Forward

We're constantly working to improve—better materials, better processes, better products. Our goal isn't to be the biggest basics brand, but to be the best.

We're exploring:

  • New sustainable materials and textile innovations
  • Expanded sizing and fit options to serve more body types
  • Additional wardrobe essentials that meet our quality standards
  • Ways to reduce our environmental impact even further
  • Partnerships with organizations advancing sustainable fashion
  • Circular fashion initiatives for end-of-life garment recycling

Join the Movement

LEBASQ is more than a brand—it's a commitment to doing things better. Better for you, better for the people who make our clothes, and better for the planet.

We invite you to experience the difference that quality basics make:

  • Feel the softness of GOTS certified organic cotton against your skin
  • Appreciate the perfect fit of a long fit tee designed for your height
  • Enjoy the confidence that comes from wearing clothes that align with your values
  • Experience the freedom of a simplified wardrobe built on quality essentials

Welcome to LEBASQ. Welcome to basics done right.


Have questions about our story, materials, or production? We'd love to hear from you. Contact us at info@lebasq.com